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Nike is the latest international brand to join forces with the (RED) campaign to fight HIV/AIDS in Africa. By using the power of sports both organizations hope to create awareness among the masses about this disease that kills 4,100 people DAILY in Sub-Saharan Africa. Of course, the goal is to raise funds for medication, research, and education. So, Nike designed and released the "Lace Up/Save Lives" laces that are now available for $4 at Nike.com. Oh, and you need not tennis shoes to rock the laces. I attached a pic of my combat boots a la (RED) laces.
Also, in case you did not see this a few months back... "In a first, an AIDS vaccine shows some success"... Read the Article at the San Francisco Chronicle.
I found this transcript and audio of an interview I heard on NPR about the topic: AIDS Vaccine
1 comment:
Christian, not enough is being done to maintain awareness about the devastating effects AIDS causes around the world. Thanks for reminding us and to Nike for its efforts in this regard.
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